Smartphone usage is a pervasive behaviour across all age groups. One study found that adults in the UK check their phones every 12 minutes, and, depending on the amount of time they dedicate to using their gadgets, the frequency balloons even more.
Although the same study labelled the habit as an addiction and is potentially detrimental, for business owners and marketers, it is an opportunity through and through. Smartphones and other internet-enabled handheld devices are the perfect platforms for mobile marketing.
Mobile marketing defined
Mobile marketing is the process of promoting or selling your brand, offered works and services, or advocacy, using mobile technology as the medium. What makes this different from other types of marketing like telemarketing and direct marketing is that it targets people who are on the go.
Mobile marketers know that their target audiences are not a hundred per cent paying attention: sometimes, people with their mobile phones are multitasking, using the screen cursorily, or even just scrolling aimlessly to avoid an awkward social situation. Therefore, marketers in this field execute many strategies to catch the eye of the audience. Instead of just plain banner ads, mobile marketing also extends to e-mail and SMS marketing, websites, social media, and even smartphone applications.
The benefits of mobile marketing
Compared to other modes of marketing, promoting your business using mobile technology as a platform is more cost-effective and rewarding.
If you have developed an effective way of grabbing your audience’s attention, then gaining traction, ranking up your website, and earning popularity will naturally follow. When combined with other digital marketing strategies like functional web design, search engine optimisation, and up to date content production, mobile marketing becomes a powerful tool, especially in the modern age of smartphones and gadgets.
Of course, like every transaction in business, mobile marketing also has its pitfalls. While it is a profitable investment, it can quickly become the opposite.
A lot of companies out there also engage in mobile marketing. Standing out amidst the sea of information which bombards smartphone users may be challenging. Also, with so many web pages, sites, and companies competing for the top spot in search engines, getting yours indexed will also be difficult.
Fortunately, there is an abundance of experts that different businesses can outsource these tasks to, and get the job done. If you want to take things up a notch, then consider contracting an SEO agency in Sheffield, London, or elsewhere. There are also other companies that offer holistic packages that extend their expertise in web development, social media management, and SEO, in addition to various forms of digital marketing as well.
Keeping up with the trend
A trend, as they say, is a double-edged sword—it may either be in your favour or not, or both. The rise of digital technology is but one trend that dominates this age. Businesses always involve risks, and your success will ultimately depend on the outcomes of these.