When someone decides to enter the mortgage industry, they may not think that social media is relevant to their work. This could be said for people in many career fields, from accounting to medicine.
But being able to leverage social media can actually be a huge boost for your personal brand and your business, and help potential customers decide to put their trust in you. Jacques Poujade has been in the lending industry for three decades, well before the rise of social media. But this seasoned professional had adapted and shown how social media can be a powerful tool for mortgage experts.
Now, as a managing partner at LendPlus, Poujade is able to use his social media platform to maximize his visibility and amplify his work. While it can be challenging to start out as a mortgage expert, Poujade has actually developed a formulaic method, and is now sharing his technique.
Find a platform to share your knowledge
As a mortgage professional, you are obviously well-versed in your craft. But there’s a difference between being knowledgeable and knowing how to disseminate that knowledge.
In order to stand out as a mortgage expert on social media, Poujade recommends starting either a blog or a website, to start sharing your expertise. These articles and content can also be used for your social media, but as a standalone, this platform will be a more in-depth resource for your audience.
When someone finds you on social media, and searches your name, you won’t appear to be an expert if nothing comes up. Having a website with your own content will help you appear to be an expert in your field. You can check out one of Jacques Poujade’s real estate blog for inspiration.
The next step to stand out as a mortgage expert on social media is to make sure you’re posting consistently. According to Poujade, in order to build an audience, you need to make sure you’re sharing often and regularly.
Your audience will come to expect this content from you and will find value in your social media site if they see you’re delivering on your promises. A big misstep is for people to fall off the bandwagon when it comes to posting.
Post things that are of value to others
This point is huge, according to Poujade. Posting personal things, such as photos of your day, work, or food, can be important for creating a connection with your audience. But in order to stand out as a mortgage expert on social media and truly develop a following, you need to post content that is of value to others.
For example, someone visiting your social media page might find value in insider knowledge, tips, or little-known facts. You want to make sure you’re sharing things that can genuinely help others who want to learn about mortgages, to stand out as a mortgage industry expert.
Make sure you look like an expert
Social media is very much about optics, and a few small investments can go a long way when it comes to looking like an expert on social media. For example, having professional headshots can make your profile look much more legitimate than using low quality photos or selfies.
Also, investing a small amount of time in learning how to make basic graphics using a free website can help your page look sharp and professional. You can also decide to bring in a marketing professional, to help you with things like branding and aesthetics.
What you’re sharing on your social media is important, but if it is not presentable, it’s not going to go very far.