If you want to get maximum target market reach, build a page on Facebook. Facebook has over a billion members and to that, as long as you know how to build and manage a Facebook business page you will never go wrong using this option when advertising your business. Moving on, just to help you become more successful in managing a Facebook account, below are some do’s and don’ts you need to know.
Below are some of the things you must do when using Facebook as a marketing medium:
Use recognizable photos
Make sure that the photos, particularly your page profile picture represents your business. Choose a photo that will make people easily recognize your business. Some will use photos that are not even related to their business, hence people tend to scrap their page and think that it is just a dummy page or account.
Use your business logo or products or services that you want your business to be known. The photo must represent your business even at first glance.
Respond to inquiries fast
Make sure that all inquiries are responded to immediately. Never leave a comment left unattended especially complaints and issues that need immediate fix. Responding to questions of customers must be done in a timely fashion so customers would realize how much you value them.
You may want to hire someone to do this job in case you are too busy managing your business.
Encourage your customers to share, like and follow your page and rate your business
Encourage your customers to support your page. Sure, if they are happy with the kind of service or product you provide, doing so is not as hard to do, they will voluntarily do it to show how much they appreciate your business.
Below are some of the things you must not do when managing a Facebook business page:
Leave any information blank
When a customer visits your site, one of the things that they will look into is your business information, contact details, services you offer and the like. Make sure that all fields are filled with important information to ensure that your customers will not leave your page and look for other pages giving the same service as yours. Not being able to fill in all fields is a sign of irresponsible management, which will actually put your business in a bad light.
Post too often
Posting too often is not as good as what you think. You are taking away the excitement of your customers if you do that. And probably, Facebook may tag you spam. Post only when needed and make sure that you time it right. Posting too often is not the best way to make your business visible.
The internet has done so many things to people, not only ease in marketing but opportunity to play online casinos or their sister sites, mingle and stay connected with other people in the world and more. Taking advantage of this opportunity is without a doubt something good to consider.