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October 3, 2018 by: Ryan

Tips To Building An Effective Social Media Management For Your Business

The world is progressing at an unprecedented speed. A few years ago, social media was just an online space with no relevance and connection to business. Today, if you dare ignore social media marketing in your marketing plans, you will sit there and watch your competitors flourish and steal your customers with a smirk on their face.

There are over 4 billion Internet users today. Out of the 4 Billion, over 3 Billion of them are active social media users across platforms such as Facebook, Instagram, Pinterest users, LinkedIn, WeChat, SnapChat and many more in other platforms. It is important to have a concrete plan on how to reach out to potential customers through social media.

Note, traditionally, just having some presence on social media would suffice as marketing. Today, you need to do more. You need to be more.

Your Social Media Marketing Strategy needs to ensure that it gets your followers’ Attention, Interest, Desire to interact with you and your brand and eventually take an Action.

Here are Three Simple Steps for Your Social Media Strategy

1. Set Goals

Like any other marketing endeavor you do for your business, you need to have SMART goals laid down for your SMM strategy. Additionally, you need to write down these goals to ensure that they are stable.

Some of the goals that you should ensure to write down are:

I. Increasing brand awareness

Ii. Increasing engagement across platforms

Iii. Increasing the social media conversion rate

Iv. Creating loyal customers

2. Research the Social media Landscape

Next, just like you conduct market research before you launch a new product or service, you need to perform a social media landscape research.

It will help you answer the following questions:

● Which social media platforms are more populated with my target clients?

● Which platforms are congruent with my marketing efforts?

● How are my competitors doing across their social media platforms?

● Is there something that my competitors are doing that I can implement or improve on?

The last two questions about the competition are significant. Do an in-depth analysis of what your competitors are doing. Alternatively, you can study the big brands like Amazon and Uber and see how they handle their social media platforms.

As you might have already noticed, taking on Social Media Marketing is not just a part-time gig. It should be something that you do actively. It involves daily research and analysis of the metrics, developing content, posting, interacting with followers and so much more. It is therefore advisable to have an individual who deals explicitly with your social media platforms. Even if you are limited on funds or have bad credit, there are options out there. Check out this post to look over options: https://www.crediful.com/credit-cards-for-bad-credit/. Regardless, you can still get relatively affordable social media assistants on sites like Fiverr and Upwork and Facebook groups for Social media managers.

3. Valuable content

And finally, we talk about content. Content will always be king. Al the previous efforts were targeted to help you curate the best content for your followers.

It is important to note that content is also evolving. Traditionally, there were very few videos online. In 2018, videos are taking over. YouTube is becoming the go-to platform for most users as they seek to interact with video content.

All the other platforms are also evolving to include videos as part of their content. Facebook now has Facebook live where you can record your live videos and let your followers into your day to day life. Instagram also has Instagram stories and Instagram TV.

Therefore, as you decide on how to use content, it is essential to make sure that your social media team strategies on how to incorporate video as part of your content.

High-quality pictures and blogs are also still very relevant. Blogs are a big part of your online content. Therefore, it would help if you had your team come up with a marketing strategy that leverages on blogs that are valuable to your readers. Content that will educate and entertain your readers.

You can leverage on the social media platforms to share your blogs and encourage your followers to share the content across their social media platforms. This increases your visibility.

Finally, hopefully, you found out when your followers are most active on social media when doing the research. If you did, then this is the time to ensure that you capitalize on those time to get the maximum engagement.

4. Track and Improve

Marketing is trying out a strategy, finding out what works and repeating it for better results while eliminating what doesn’t work.

Likewise, always track how your social media efforts are working. Track metrics such as reach, engagement, and so on. These will inform you of how your efforts are doing. If you find that doing a particular strategy doesn’t work, for example, if you find that Gif doesn’t elicit as much interaction with your followers, do not insist on doing it.

Only do what works and leave the rest.

 

Environmentally Friendly Cryptocurrencies To Invest In

February 14, 2023 By Ryan Leave a Comment

Currently, it seems like almost every business practice is in some way harmful to the natural environment of our planet. The crypto industry is certainly not exempt from this negative environmental impact as many crypto mining projects consume high amounts of electricity. Industry experts, leaders, and engineers are aware of this problem and are working hard on projects that are more eco-friendly. There are a

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Useful Sports Betting Tips For NCAA Football Enthusiasts

January 26, 2023 By Ryan Leave a Comment

NCAA college sports, and particularly football, has become incredibly popular in recent times, attracting masses of fans and leading to a huge surge in spectatorship, as well as sports betting. Read on for some pro tips could help give you a winning edge. Taking Advantage In The Early Season Oddsmakers are skilled at predicting how the public will bet and set their lines accordingly. Though

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What a Time Lapse Camera can do for You (personally and professionally)

December 29, 2022 By Ryan Leave a Comment

As the New Year is upon us, everyone is looking to change something in their life, to make it better. Although you can’t find happiness in objects, you may be surprised how much acquiring a time lapse camera will increase the quality of your life, personally and professionally. Here is the explanation. On a Professional Level Let’s start with work. Whether you are independent or

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Tips to Remember When Starting a Career in Entertainment Journalism

December 21, 2022 By Ryan Leave a Comment

Contrary to popular understanding, journalism is multidimensional career and writing is a skill that can be used in different ways. Not all journalists are the same and different types of journalism require different types as skills – as well as many of the same ones too, of course. While entertainment journalism may be perceived by many as a lesser form of the craft, this couldn’t

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About

Hi guys! I’m Ryan. I am a recent graduate from a Journalism program and have a huge passion for writing. I am also the editor of Get Under Skeleton.

A little bit about me is that I love learning about all things and I am always inquiring and asking questions about,

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Popular Posts

  • 7 Timeless Sports Console Games From The Past Two Decades
  • Environmentally Friendly Cryptocurrencies To Invest In
  • Useful Sports Betting Tips For NCAA Football Enthusiasts
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  • Tips to Remember When Starting a Career in Entertainment Journalism

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about me

Hi guys! I’m Ryan. I am a recent graduate from a Journalism program and have a huge passion for writing. I am also the editor of Get Under Skeleton.

A little bit about me is that I love learning about all things and I am always inquiring and asking questions about, Read More…

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